Subaru – Privacy Policy

Your privacy is important to Subaru Industrial Power Products (“Subaru”). This Privacy Policy explains how Subaru collects, uses, shares and endeavors to protect your information.

Subaru reserves the right to change this Privacy Policy from time to time, and such changes will be effective immediately upon posting to this Web site. We suggest periodically visiting the page to review our policy.

This Privacy Policy applies when Subaru collects both personal information and non-personal information from and about individuals, including through Subaru-controlled websites or applications, and through Subaru-controlled applications accessed or used on a mobile, handheld or other device (a “Website” or “Application”). It also applies to information individuals voluntarily provide to us “offline,” such as at events.

This Privacy Policy explains the privacy practices of Subaru including: (1) how Subaru uses the personal information you share with us and that we learn about you from third parties; (2) how Subaru uses “cookies” and similar technology; (3) what personal information Subaru may share about you and in what circumstances; (4) what kind of security measures Subaru takes to protect your information and what steps Subaru will take in the event of a security breach; and (5) the process through which you can change the Personal Information that Subaru retains in its records and to modify your preferences.

We do not collect Personal Information from you unless you voluntarily provide it to us, although we may collect Personal Information about you from third parties, as described in more detail below. “Personal Information” includes information that alone or when in combination with other information may be used to readily identify, contact, or locate you (e.g., your full name, address, telephone number, email address, and location). By disclosing your Personal Information to us or by using our Websites or Applications, you consent to our collection and use of your Personal Information in a manner that is consistent with applicable law and this Privacy Policy.


Subaru collects and uses the information you provide to us. We may also obtain information about you from outside sources and may combine it with the information you provide to us. For example, we may obtain commercially available demographic information about you from third parties, get device ID information from mobile applications or advertisements or purchase e-mail or similar lists from third parties for advertising and marketing purposes. As a general matter, we may use or share your Personal Information where it is necessary for us to complete a transaction or do something that you have asked us to do. We may also use this information for our internal research purposes as we develop our products and services. We may use Personal Information and data collected for our advertising or marketing purposes including on other websites or media and we may communicate with you to provide you with information we think may be of interest to you. We do not collect “sensitive” information from or about you, such as your financial or health information.

If you make a request for information, for example, we might need to provide your name, mailing address, or email address to one of our dealers or a service provider with whom we have a relationship so that they can help us respond to you.

Specifically, we collect and use information from you in certain ways including:

Processing Your Requests.
When you interact with us (for example, to request a brochure or locate a dealer) you will be asked for information needed to complete your request. The information you provide is used to process your transactions, to create and share reports about these transactions, and/or to provide related customer service. When you request a quote or other information, these requests may be conducted through dealers or Subaru vendors and suppliers.

Events and Promotions.
You may be asked to provide an email address or other Personal Information at an event or for entry into a particular promotion (including sweepstakes and contests). The information we collect from you during the course of the promotion will be used as described in the Official Rules or the Terms for that promotion and may also be used by us for marketing purposes. Certain promotions may be run by a Subaru service provider or vendor or co-branded with one of our partners or run on a third party site like Facebook. In these instances a third party, rather than Subaru, may collect your Personal Information. The promotion will state the policies governing the collection of such information if they should differ from this Privacy Policy or if a third party will be collecting such information.

Website or Application Usage.
We, and our service providers, may observe your activities, preferences, and transactional data (such as your IP address and browser type) as well as pages you have viewed during your use of our Website or Application. We may use this data for any purpose unless we tell you otherwise in connection with a particular Website or Application. While we may collect or log this information, we do not identify you except if we believe doing so will help us better respond to a request you have made such as for a quote, identification of a local dealer, or similar request. Where such non-Personal Information is linked to your Personal Information we will treat such information as Personal Information.

Location Data.
Some Subaru Websites or Applications may capture and record certain location-data regarding your use of that Website or Application and your travels in order to provide location-related functionality (“Location Data”). We may link that Location Data to other information that you provide to us or that may be accessed in connection with your use of such a Subaru Website or Application. Your use of, and our ability to offer location based functionality is then enabled through our use and disclosure to third parties of Location Data and associated information.


Cookies and Related Technologies.
Cookies are small lines of text/data that are written onto your computer by a website. Subaru or others acting on our behalf may use cookies, pixel tags, web beacons or other similar technologies in connection with the operation of our Websites or Applications. These technologies may collect and store non-Personal Information. We utilize these technologies to research and understand how our Websites and Applications are used, to develop our products and services, to personalize your online experience with Subaru and for general advertising and marketing purposes. For example, we track such information as the time and length of your visit to the Websites, the pages you view or download and the name of your Internet service provider. As noted above, we do not typically tie this information to your Personal Information but, if we do, we will treat it as Personal Information.

At the end of your visit, session cookies used by Subaru are removed. However, in some instances some Subaru cookies may persist. For example, to customize your experience we may require registration to recognize your computer and enable you to log-in without having to enter your password. It is possible that cookies placed by Subaru or its vendors or suppliers (as applicable) in connection with the operation of the Website or Application may remain stored on your computer until you remove them.

Our service providers or vendors may also use cookies and related technologies in order to personalize your experiences and adapt a particular Subaru Website or Application’s functionality to your preferences and for purposes such as those listed above. You may set your browser to notify you when you receive a cookie or to refuse receiving it. You should be aware that this may interfere with or make you unable to use certain functionality on websites using cookies. For example, many websites will ask your permission to use a cookie that will enable you to automatically log onto the website. Disabling or removing cookies may require you to manually log on each time you wish to visit that website.

Online Behavioral Advertising.
Subaru may use the non-personal information collected on its Website for online behavioral advertising purposes, that is, to customize ads to you when you visit other (non-Subaru) sites. If you wish to opt-out of this process, click the OBA logo on our banner advertisements.  You’ll be directed to an opt-out page where you’ll be able to select your data preferences.  The page will also contain further instruction if additional questions remain.


Subaru may share aggregated non-personal information about the users of its Websites and Applications (in a form that does not personally identify such users) with service providers, vendors, suppliers and other third parties.

In addition, Subaru may disclose and share users’ Personal Information with third parties as follows:

Service Providers, Vendors and Suppliers.
Service providers, vendors and suppliers are companies who perform services for Subaru and its dealers, including in connection with the functionality of the Websites and Applications. To the extent it is necessary for these entities to provide their products and services to us and provide products and services you have requested, these third parties may have access to your Personal Information, but they are not permitted by us to use your Personal Information on their own behalf. Subaru may sometimes permit authorized service providers to have access to aggregate statistics about our customers, sales, traffic patterns, and related Website or Application information. These transfers of aggregate statistics do not include your Personal Information.

Certain requests or questions that you direct to us are more appropriately answered by a dealer, such as a request for a price quote on a particular vehicle. In those instances, we will provide your Personal Information, along with your request or question, to a dealer or dealers for a response. The dealer(s) will have the right to use your Personal Information for purposes of responding to your request and for its/their own marketing purposes that may not relate to your requests or questions. Dealers’ use of your Personal Information will be subject to the dealers’ own privacy policies.

Subaru occasionally partners with trusted third parties for promotions, events and other activities, and may share your Personal Information with such third parties for Subaru’s marketing purposes and for the third parties’ own marketing purposes if you consent to such sharing. The use of your Personal Information by such third parties will be subject to their own privacy policies.

Public Areas.
Any information disclosed in public areas of a Subaru Website or Application or third party website (for example, through Facebook, YouTube, Twitter or other sites) will become public information. We cannot control the use of information disclosed in public forums, such as social media platforms, blogs, forums, wikis, chat rooms, and networking functions of mobile-device applications. You should exercise caution when disclosing information in these public areas, especially your Location Data, and be careful how you disclose your Personal Information.

Mergers, Acquisitions, and Insolvency.
If Subaru should ever file for bankruptcy or merge with another company, or if Subaru should decide to buy, sell, or reorganize some part or all of its business, Subaru may disclose your Personal Information, including to prospective or actual purchasers in connection with one of these transactions.

As Required by Law and Other Extraordinary Disclosures.
Subaru may be required to disclose your Personal Information if it: (i) believes it is reasonably necessary to comply with legal process (such as a court order, subpoena, search warrant, etc.) or other legal requirements of any governmental authority, (ii) would potentially mitigate our liability in an actual or potential lawsuit or investigation, (iii) is otherwise necessary to protect our rights or property, or (iv) is necessary to protect the legal rights or property of others.


Subaru makes good faith efforts to provide individuals with reasonable access to Personal Information that they have provided to us and the reasonable ability to review and correct it, or ask for its deletion, if it is not otherwise required to be retained by law or retained for legitimate business purposes. Please note we may retain server/backup copies of all such data, and that we may decline to process change or deletion requests that we deem to be unreasonable, or require disproportionate technical effort, or jeopardize the privacy of others.

All users may opt-out of receiving marketing emails and newsletters at any time by changing their preferences (if registered), or by contacting the Subaru Customer Service Department at 1-800-277-6246 or by using the opt-out link located at the bottom of our emails.

Please note that we cannot change or delete information in the databases of third parties with whom we have already shared your Personal Information.


Transmission of data over the Internet is not 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. Subaru uses secure server software (e.g.SSL) and firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software.

If Subaru learns of a breach in its security system that results in a disclosure of users’ information, we may attempt to notify you electronically so that you can take appropriate protective steps. By providing Personal Information to us or using this Website or Application, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues. Subaru may post a notice on our Website(s) or through an Application if a security breach occurs. Subaru may also send an email to you at the email address you have provided to us. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

Subaru endeavors to retain the information that collects from and about its users only as long as necessary to fulfill a legitimate business need or as required by law.


Our Websites and Applications may contain links to third-party websites or may be co-branded. Please be aware that Subaru is not responsible for and cannot control the privacy practices of other websites or third parties. We encourage you to read the privacy policies for these other websites, as they may differ from ours. Our Websites and Applications may also be created and maintained by service providers or may contains links to co-branded websites that may display Subaru’s logo and trademarks but which are maintained by third parties. Such websites may be identified by the fact that they do not display a Subaru (or Subaru brand) URL or they may have information identifying a third party as the host of the particular Website or Application. Please read the privacy policy on the co-branded website for the applicable privacy practices relating to personal information collected via that website, as it may differ from this Privacy Policy.


Subaru Websites or Applications are not directed at children. If you are under 16 or otherwise would be required to have parent or guardian consent to share information with Subaru, you should not send any information about yourself to us. If a person under 13 submits information through any part of a Subaru Website or Application, and we learn the person submitting the information is a child, we will attempt to delete this information as soon as possible. Because we do not knowingly collect any Personal Information from persons under 13, we do not use or disclose such information to third parties.


All information posted on this site is intended for the US market only and will be interpreted and governed solely by US law. If you access this site from a location outside the US, you are responsible for compliance with all applicable non-US laws and regulations. Subaru distributes vehicles only in the United States (and excluding Hawaii).


We are committed to protecting your privacy and to being transparent about how we use your information. We use the information we gather from this site to enhance your overall experience with Subaru. If you have any questions or concerns about our Privacy Policy, please contact us at 1-800- 277-6246 or and we’ll be happy to help in any way we can.